Ready for a healthier lifestyle but need a place to start?
You’ve come to the right place, friend. Let’s chat while you’re here.
Does any of this sound familiar?
You consider yourself a forward-thinking individual and like to make healthy changes in your lifestyle. You understand the need to protect your health (and that of your loved ones) and read all the labels. However, you need a little guidance how to get there.
What if you could…
Lend your voice to a movement made up of moms, teachers, doctors, lawyers, scientists, and activists who are collectively fighting for safer beauty laws? What if you could have access to safer products for yourself and your family without all the guesswork, and at a generous discount?
What if you could confidently make recommendations to friends and family on safer products and know that the products work? What about if you could make an income while promoting safer products that perform?
This isn’t about selling lipstick:
Why Should I Join?
This movement is for you if:
This movement is NOT for you if:


Meet Lisette
Hi, I’m Lisette and I’m so happy you’re here!
I joined Beautycounter a year ago during my health + wellness journey when I started paying attention to the ingredients in my beauty products. Wanting to start a family soon, I knew that what goes on my skin affects everyone in contact with me, including a future family member.
And so I began reading labels, and what I saw shocked me. I love that Beautycounter does all the hard work of researching what’s safe for me and my family.
FAQs
Do Beautycounter consultants get a discount?
Absolutely! Beautycounter consultants receive 25% off every purchase, not to mention other consultant perks like exclusive access to new product launches, special sampler sets and bundles/collections that are steeply discounted and lots of free gifts and rewards!
How much does a Beautycounter consultant make?
It’s totally up to you whether or not you want to make this a side hustle or a full-time job. I use it as an additional income stream. There’s no right or wrong way to get involved in this movement.
You start at a 25% commission on all sales. This can increase up to 35% based on performance. For example, if you sell $100, you make $25, and potentially up to $35 based on sales volume. How generous is that?
You can also earn a commission as you get consultants to sign up under you, which is 5-9% of their sales based on performance. So it helps if you build a team, but not as much as it pays to grow your own business.
What is required of me as a consultant?
As a consultant, you are not required to keep an inventory or spend any of your own personal money each month. This is super important and would have been a deal breaker for me, so I’m glad the company is transparent on this. This truly on your terms, even if that means you just buy yourself products at a 25% discount and never tell another soul about it. (But honestly, why would you want to keep this beautiful mission to yourself?)
The only requirement is that you sell $1,200 every six (6) months. Your personal orders definitely count towards this, so it’s not as scary as it sounds. If you don’t reach the sales goal, you’ll never be financially penalized or shamed. You simply downgrade to a Band of Beauty member.
Is there a cost to become a consultant?
All you have to do is pay $98 to become a consultant ( (which is tax deductible). Why is there a fee? This fee covers your own personalized Beautycounter website, and provides you with hundreds of marketing materials, resources and amazing customer support. I have never ever seen a better customer service team, ever. And I’ve worked in customer service for years!
To sweeten things up, when you become a consultant, you actually get two FREE products! At the moment, it’s the Overnight Resurfacing Peel ($63 value) and a Sheer Lipstick ($32 value). This $77 value brings the cost down to just $21.
If you’re already a Band of Beauty member, the cost to become a consultant is reduced from $98 to $69. Even sweeter.
Band of Beauty member vs Consultant: what’s the difference?
As a Band of Beauty member, you’re afforded amazing perks (see below), but you don’t sell Beautycounter. You’re essentially in the best loyalty program ever of any beauty company!
- a free gift when you join and spend $50
- 10% product credit for future purchases
- free shipping over $100
- advanced notice of sales and special deals and the ability to snag them before anyone else
Aren’t you just another MLM?
Trust me, that’s what I initially thought when someone asked to learn more about Beautycounter. Consumers are smart, and they don’t want to be pulled into something that’s questionable. I thought long and hard before joining, but in the end, the company’s mission stole my heart.
Beautycounter is not a pyramid scheme (they’re illegal) and we are not here to push products on people. Our model of direct marketing is not that of an MLM.
This social movement is one founded on transparency and advocacy. We want to help change the laws of the land, so that safer products are available to everyone, regardless of the brand.
Yes, you can purchase from a consultant, but you can also buy online or store locations without a consultant. Beautycounter is also occasionally sold at traditional retail partnerships (like with Goop and J.Crew), and promotional opportunities with other brands like beauty box subscriptions, for example. MLMs don’t have any of these options.
At the root of MLMs is recruiting new members. At Beautycounter, you don’t have to recruit anyone. And even if you choose to, you’ll still make money if you focus on your business instead of relying on a team.
And finally, unlike most MLM’s, Beautycounter does not require that you keep an inventory of any kind or even purchase any products for yourself, ever. So you are not out any money unless you choose to buy their products for your own use.
Did you know that Beautycounter is a Certified B Corporation? This is a very difficult certification to attain and maintain. B Corps must prove that they put people and the environment right up there with profits. So, no, we are not “just another MLM.”
OK. I’m interested. But I suck at sales. Can I still be successful?
I hear you on not wanting to be salesy. That’s not me at all, and I worried about the same thing. Here’s what I can tell you: Not having a sales background can actually be a benefit. Why? This is not about selling.
I educate and share about our mission, our advocacy work, and our beautiful products. It’s up to the other person to decide if they feel the same way that we do.
I like to think of it like recommending a good restaurant or a good podcast. Only difference is, when I recommend a lipstick, I know I am putting a safer product in their hands and I also get paid for it! Win-win.
Yeah, but you have a built-in audience with your blog. I don’t.
I totally understand. But, here’s the thing: most consultants do not have a blog or a built-in audience. My mentor is a work-from-home mom with two little ones, and she’s a Director making several thousand dollars a month from Beautycounter.
There are lots of ways to promote the products and share our mission:
- You can share what you’ve learned and love on social media.
- You can host events or set up booths at fairs, farmers markets, doctor’s offices, friends’ houses, etc.
- You can use LinkedIn, create a Private Facebook group, start an email newsletter, ask friends and family for referrals, work with other influencers in a sponsored capacity.
- You can approach mom’s groups or your kids’ school, or find fundraisers looking for sponsors and donation.
The options are endless. And while having a blog audience is great, there’s nothing quite as powerful and persuasive as showing someone the actual products in person so they can sample the product, see how it feels and smells, and whether or not it matches their skin tone.
I am a blogger and I’m already an affiliate for other beauty brands. Is Beautycounter really better?
Only you can answer the question of what is best for your business, and every audience and blog is different. But I don’t know of any other affiliate program that offers a 35% commission, the opportunity to build a team, and increase your income an additional 9%.
If you have a blog that covers any beauty or lifestyle topics, are passionate about natural living and want to make a difference in the world, I think you’d be missing a huge opportunity to pass up being a Beautycounter consultant.
Also, you can be a Beautycounter consultant AND an affiliate for other beauty brands. (I am!)
Love the products, but I’m not interested in being a consultant.
No worries. You can still shop at Beautycounter.com and feel good about putting safer products into your home, shower, makeup bag and more!
What if I didn’t like the products?
Beautycounter offers a 60-day return policy, no questions asked, even on used products. So it’s literally 100% risk free.
If I already have a job, why should I become a Beautycounter consultant?
I don’t know about you, but if I found $500, I wouldn’t be mad about it just because I already have a job. Personally, I partnered with Beautycounter not to replace my business, but rather as an additional revenue stream. I’m already talking about healthy living, so sharing about a mission I’m proud to be a part of was a no brainer!
How many Beautycounter consultants are there? Isn’t the market too saturated already?
At last count, there were 40,000 consultants throughout the U.S. and Canada. While that number sounds like a lot, there are 327.16 million people in the United States alone, meaning that’s one consultant for every 8,179 people. THERE IS ROOM FOR EVERYBODY! And there is only one you. People like to buy from people they know; people LOVE to buy from people they trust.
Be that person for them.
What about the starter kits? Do I need to buy one?
Do you have to purchase them? No, Beautycounter doesn’t require you to buy anything. I personally did not buy one, and instead, I bought the Flawless in Five and a few other items I was already running low on at home.
However, this is one of the BEST perks of becoming a Beautycounter consultant. Every year, on your sign-up anniversary, you have the opportunity to purchase starter sets, which are discounted roughly 35-44% off retail price.
Do I recommend getting one? Yes, but only if your budget allows. There’s no better way to authentically recommend a brand than to personally experience the products so you can speak with authority, knowledge and credibility.
Likewise, if you have the products on hand, you can use them for photography, social media tutorials, lend out to potential clients as loaner kits, bring with you to events for people to try, etc, much like you see on my blog and social media. Plus, if there are tips and tricks to using a product, you’ll be able to answer any questions your friends and clients will have.
What’s in the starter sets? If you’re interested I can email you the exact options, but essentially there are: skincare regimen bundles, makeup best sellers, body care best sellers, Flawless in Five and Get the Look. It’s an amazing value!
How do I join?
Becoming a Beautycounter consultant is super easy. Simply sign up through their website here.
If you’re looking for a Consultant to mentor you and help you build a successful business with Beautycounter, I’d love to chat with you about joining my team. Do you need a mentor? Not necessarily. While there’s a lot to learn, having a support system where you can ask questions and share your success is SUPER helpful.
You have the option to join group calls, private Facebook groups, mentoring sessions and more. But honestly, I’m super relaxed about this and fully believe you should do things at your own pace without anyone breathing down your neck or pushing you to do anything you’re not comfortable with. So I can provide you with as much support, or as little, as you need.