Why I Joined Beautycounter

For the longest time, I have read the back of nutrition labels as part of my fitness journey. I have only occasionally looked at the ingredient labels of my favorite beauty products. I wasn’t so sure I could give up my favorite products in lieu of “clean beauty” products, as I didn’t know if they were “potent” enough. That is, until my favorite foundation kept causing my skin to break out. That’s when I knew it was finally time to search for safer beauty alternatives. For that reason, I joined the Beautycounter movement!

After hearing about Beautycounter from a friend, I stayed away (as I usually do) from buying their products because I needed time to warm up to “safer beauty,” as ridiculous as that sounds. It took me a year to fully understand that the ingredients in our beauty + skincare products are riddled with more than just sulfates and parabens.

There are also formaldehyde releasing preservatives hidden in the products we use. It took me this time to realize that safer beauty ingredients aren’t all less effective than the “mainstream” products. In many cases, they are equal or superior to the quality of the eyeshadows, moisturizers, foundations and eyebrow pencils we have used all our lives.

I thought I’d highlight my personal reasons for joining the Beautycounter movement (because I’m nosy and like to know these types of things about other people). Maybe some of my reasons will resonate with you, too?

I Like to Share What I Love

When I come across a good deal or an amazing product, I LOVE to share it with my friends! The key to being in a direct sales business is finding a product (or company) you love and would share with your family and friends without expecting any perks in return. Ever since learning about Beautycounter and becoming faithful consumer, I have enthusiastically shared my experiences with friends and family.

Out of all of the direct sales companies I have seen friends join, no company has had such an impact on me as Beautycounter has, and I’ll explain a little bit more below.

I Like to Advocate for Others

Call me a mama bear (even if I don’t have kiddos). Beautycounter’s mission is safer beauty for all. When I learned that two of the major tenets of the company’s philosophy is education and advocacy, it was hook line and sinker for me. I love learning and teaching others (hey, I didn’t teach inner city schools for the money) and aligning myself with a company with similar ideals was a no-brainer.

The Unites States has not passed any major federal laws regulating chemicals in personal care products since 1938. Beautycounter prohibits the use of over 1,500 questionable or harmful ingredients in all of their products, well above the thirty (30) the Unites States has banned. It’s mind boggling how many chemicals are in our personal care ingredients.

I use the EWG’s Skin Deep Cosmetics Database to educate myself on the ingredients of over 77,000 products. I’ve been shocked to learn about the ingredients of products in my home. Needless to say, I’ve chucked many of them in the trash.

I Want to Feel Pretty and Have Healthy Skin

I was tired of not feeling beautiful every day. My skin has redness and dark spots that I like to correct + conceal with foundation. I rarely wore makeup because, when I did, all foundations and concealers clogged my pores and led to breakouts. The breakouts made me embarrassed, which led me to wear more foundation (clogging more pores). Once my acne healed, I was left with dark scars that led me to—you guessed it—wearing makeup to mask it.

Even thought I love makeup, I don’t want to feel like I need to wear makeup to look radiant. My personal goal was to improve the look and condition of my skin so I only needed a light, tinted sunscreen every day. Beyond that, I wanted to wear makeup only on special occasions without causing more skin issues.

Please tell me I’m not alone.

Non-Toxic Ingredients are Important to Me

As you probably already know, I’ve been taking care of my physical health for quite a while. I’ve been prioritizing my fitness since I began my journey in 2016. I had lots of failed attempts before, stemming from a knee injury. It’s taken me a while to learn what type of exercise my body responds best to, and for the second time in my life I am content and happy with my body. I am no longer anxious when it comes to wearing bathing suits (this one gives me LIFE), and it’s been a good 10 years since I’ve had this body confidence.

Which leads me to…

I Want to Start a Family Soon

While I don’t want to count our eggs before they hatch, we do want to start a family. It hasn’t been until recently that we’ve felt ready to grow our tribe.

With my never-ending acne, I know that the products I’ve always relied on (benzoyl peroxide) are not recommended for use by pregnant women. And it got me thinking…what other beauty products are potentially dangerous when before/during pregnancy?

With all of the pesticides in our foods, do I also want toxic substances on my skin and disrupting my hormones? Do I want formaldehyde releasers on my skin before/during pregnancy? I don’t think anyone would want that.

Shopping Beautycounter products makes me feel at ease about the chemicals I’m putting on my body. I don’t have to worry about formaldehyde releasers or hormone disrupters. I can simply enjoy better, clearer, and healthier skin thanks to clean products that are safe for the entire family.

Have you made the switch to cleaner beauty?

If you want to learn more about Beautycounter, I would love to chat!