Tap, tap, tap. Is this still on?
It’s been a while since I’ve written here, and to be quite honest, it’s been a good time away from blogging. While I loved sharing clean beauty products and safer cleaning hacks around the home, the “panorama” of early 2020 made me rethink a lot of things.
Things that used to be a priority were no longer fulfilling for me. The job of a blogger (influencer) is INCREDIBLY challenging. Outsiders scoff at influencers (the obnoxious ones are to blame for this) but the truth is, this job description covers the responsibilities of an entire corporate marketing team.
I knew I needed a break and, coincidentally, the other half of my business took off.
The other half being, brand and web design at the studio formerly known as High Note Designs (more on that in a bit). For several years, I split my time between mostly blogging, and a little bit of brand and blog design. The pandemic changed everything.
All of a sudden, brand partnerships dried up while people had more time on their hands to work ON their businesses (ex: website redesigns) or starting new businesses entirely. I took the path of least resistance and shifted my focus to working with small businesses.
Fast-forward to September of 2021 when I entered a business mastermind where things changed…again. Instead of working with creative entrepreneurs, I niched down to providing luxury medical spa website design. I also provide med spa brand strategy and SEO.
I thought about future-proofing my business and filed for a federal trademark. This would protect my business. But I learned that there was a similarly named business providing similar services (logo design for others) who beat me to trademarking High Note.
Suddenly, I had another tough choice to make: begin litigation to keep my old business name (as I had used it for years before the other company trademarked it and I could document this), or start fresh.
As I’m no longer singing professionally, it didn’t make sense to hold on to High Note Designs (whose name was a nod to my history singing classical music written for sopranos). I didn’t want to spend money (six figures or more) in federal court to retain it, either. After lots of consideration, I rebranded my business to Mila Design Co.
Mila has a personal significance to me (which I’ll keep private), but the name is short for “Milagro,” which means “miracle” in Spanish. It means “gracious” or “dear one” in Russian, and in some Slavic languages it means “hardworking” and “industrious.”
Lots of my clients have used “hardworking” and “miracle worker” to describe my work over the past year or two, so it felt organic to have Mila as my business name.
Working with the medical spa and aesthetics industry felt organic to me, as I majored in biology for several years before transitioning to the arts. An aesthetic injector has extensive education in the biological sciences but also requires an artistic eye to produce pleasing effects.
I love my job and am so happy working with this industry.
If the website of your favorite medical spa needs a new website, send them to Mila Design Co. for a luxury experience with beautiful results.
